Selection of work (2014-2016) for the Ford Motor Company and Lincoln, completed at Imagination Shanghai. Originals were projection-mapped or created for large-scale projection and have been reformatted for the web. Creative director Iain Greenhalgh.
Ford Focus - Shaghai Auto Show (originally projection mapped)
Ford Explorer - Shaghai Auto Show (originally projection mapped)
Lincoln MKX Launch Shanghai, 2015. 80m (8K) wide tiled projection with animated scenes synced to car actioned. Cropped.
Ford Kuga Launch Beijing, 2016. Projection mapping on LED floor/stage/walls with actor. Performance stills:
